Portfolio Project
Yogi Tea Illustrated Ad
A proposed magazine ad made entirely of vector art.
CLIENT
Yogi Tea
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A tea bag manufacturer that sells their products in most major supermarkets in the United States. Their brand emphasis is on natural and wholesome ingredients and remedies.
CLIENT NEEDS
Yogi Tea is a popular brand of tea bags sold in most supermarkets along with many other popular tea brands.
They need advertise their product line to the public in such a manner that tea drinkers will choose to buy Yogi Tea products over their competitors.
SOLUTION
To solve this client’s needs, I propose a full-page magazine advertisement that portrays a pleasant scene wherein a young woman enjoys a cup of Yogi Tea while gazing out of a window upon a beautiful view.
I used vector illustration created in Adobe Illustrator to render the scene. Soft colors and an ethereal quality are implemented to set the tone of the advertisement.
Product photos and typography consistent with the Yogi Tea brand complete the advertisement. A call-to-action urges the tea-drinking audience to purchase Yogi Tea.
