Portfolio Project
Rowan Institute
Identity System
A logo, visual branding, and website design for a Seattle-based science communication consultancy.
CLIENT
Rowan Institute, Dr. Sarah Myhre
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A brand new Science Communication Consultancy, based in Seattle, WA, that specializes in speaking engagements, leadership and communication training, and strategic planning in STEM (Science, Technology, Education and Math). It is founded by a climate scientist named Dr. Sarah Myhre.
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CLIENT NEEDS
Dr. Myhre came to me in need of corporate branding for her brand new company. She asked for a logo and visual aesthetic that represents the mission of the organization, and a website that uses this branding. She needs her branding to be striking, unique and powerful so that it makes a memorable impact on potential clients and collaborators.
SOLUTION
To create branding that allows Rowan Institute to stand out in the scientific community, I collected visual inspiration, researched contemporary logo design, considered symbolism, and sketched out ideas.
I arrived at a logo design, cohesive color palette and a collection of imagery that effectively represent the scientific nature and integrity of this organization.
This branding was used to create a beautiful website that provides an impactful online experience for its visitors.
Rowan Institute now has solid branding which will give it good footing as it grows and gains traction in the community.
The logo and website are currently in use.
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I created a case study for this project.
