Portfolio Project
Brand Style Guide: SodaStream
A proposed style guide booklet for the international beverage carbonation company, SodaStream.
CLIENT
SodaStream
​
A company based in Israel that produces and sells countertop carbonation appliances, CO2 cylinders, carbonation bottles, and drink flavoring syrups internationally since the early twentieth century.
CLIENT NEEDS
SodaStream is the leading purveyor of at-home beverage carbonation. In order to hold their place at the top of this industry, they must maintain solid branding so that the integrity of their brand will not be degraded.
SodaStream needs a Brand Style Guide so that whoever is using their brand will use it correctly.
SOLUTION
My proposed Brand Style Guide for SodaStream demonstrates proper and improper use of the brand by using visual examples and text descriptions.
It outlines proper typeface and imagery choices to use in conjunction with the logo in any circumstance where the SodaStream product line is marketed or advertised.
It is laid out in a 20-page, saddle-stitched booklet so that it may be produced easily and cost-effectively, and provided to any designer who needs to understand how to use the SodaStream brand.
